Friday, July 12, 2013

Lady Gaga Makes ARTPOP Announcement

Last night, as many people were asleep, may Little Monsters were awake and anticipating an announcement from the one and only Lady Gaga.

The excitement started when DJ White Shadow, one of the producers that Lady Gaga had worked with on Born This Way and has also been speculated to be involved with ARTPOP, tweeted "My beard is tingling. Something strange is about to hAPpen." That tweet was sent out at 8:34 p.m. (eastern standard time), and just over an hour later, he also tweeted "I have to go to dinner. But I have a feeling you will hear all about this particular dinner..." 

Soon after those tweets were sent out, he posted this picture of his place at a long dinner table. Many Little Monsters were quite quick to notice Richard "Richy" Jackson, Lady Gaga's choreography, on the left side of the picture, with only part of his face in the frame. 

Finally, around 1 a.m. today, Dave Russell tweeted the three dates of "8.19," "9.1," and "11.11," and DJ White Shadow was quick to confirm these dates were legitimate. Lady Gaga's website was also updated to include these dates, specifying that the lead single of the album will be release August 19, followed by the album's pre-order date of September 1, and finally the release of ARTPOP will come on November 11, 2013.

By going to http://www.ladygaga.com, the page is now redirected to a beautiful new photograph of Gaga taken by Inez & Vinoodh, who have photographed Gaga plenty of times in the past with amazing results. Alongside the picture is this description:

"Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community -- "the auras". Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition.

Exploring Gaga's existence as a cultural interface, the user will share in the 'adrenaline of fame' as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our "BIG BANG!" On this day HAUS OF GAGA venges with forte to bring the music industry into a new age; an age where art drives pop, and the artist once again is in control of the 'icon.'

In turn, the album ARTPOP musically mirrors Gaga's creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey. The result, a "rage" of electronic passion and fury, defining each artistic process from beginning to end, ARTPOP could mean anything. But for her, this is a celebration of obsession. And on November 10, she will host an evening of artRave exhibiting Haus of Gaga's projects as well as collaborations with

Inez & Vinoodh     Robert Wilson     Marina Abramovic      Jeff Koons"

After this announcement, I slept about a total of four hours. The rest of the time I spent in my bed last night, I was staring at the ceiling and just thinking about the fact that we are now just a month away from a new Lady Gaga release. ARTPOP is going to be revolutionary; I can feel it. I know all of us Little Monsters are ready, but is the rest of world prepared? I guess we will soon find out.

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